Tissot Watches, ‘Innovative by Tradition’, was founded in 1853. Tissot Watches are, today, a member of the Swatch Group, the world’s largest watch producer and distributor. Tissot Watches are also official timekeeper and partner of NASCAR®, FIBA, AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey. Tissot Watches have, for over 155 years, been producing quality Swiss watches in its home town of Le Locle in the Jura Mountains, as well as also having a presence in over 150 countries. Tissot Watches expresses its commitment to manufacturing excellence accessible to everyone through means of a broader, more versatile range of high quality Tissot Watches.