As official stockists we are proud to offer with our mens Swatch watches FREE delivery, FREE returns, 0% finance and manufacturer warranty plus we wont be beaten on price! - Tic Watches
What do you get when you combine highly technical Swiss watchmaking with the carefree expression of the art world? You get Swatch, a brand of wristwatches that redefined the market for a new breed of customers demanding affordable yet reliable timepieces. The Swatch revolution is alive and well today.
The Swatch Group, makers of the Swatch brand of wristwatches, was founded at a time when the watchmaking industry was embroiled in its own civil war of sorts. European watchmakers were committed to traditional, mechanical design while their Asian counterparts were embracing quartz technology. What became known as the 'quartz crisis' within the industry gave birth to the Swatch Group.
The name 'Swatch' is a contraction of two words: 'second' and 'watch'. In its original inception, the brand was intended to target younger buyers and creatives looking for an inexpensive second watch they could wear while pursuing their interest in sports, the arts, and so forth. As such, Swatch wristwatches are purposely casual.
Though the brand has changed over the years, its core principles remain true to the company's roots. Swatch is a brand that still relies on a combination of artistic design and casual application. Moreover, there is no pretence with Swatch. It is very much a 'what you see is what you get' brand.
Diversity in Watchmaking
If we had to describe what makes Swatch so special, we could do it with one word: diversity. The brand's diversity is evident by the fact that it is extremely difficult to assign any particular style or design philosophy to it. Swatch wristwatches are as unique as the designers who create them and the customers who buy them.
For example, silicone is a material this company uses quite liberally. What many people do not realise is that you can do an awful lot with silicone in your design. Different colours are absolutely an option. You can create a black case and movement with blue or red for the buttons, hands, and dial.
You can also start with a white case, add a red strap, and top off the entire package with a pink movement. There are no rules when silicone is your base material. But what if silicone isn't your thing? Not a problem. Swatch is not afraid to embrace stainless steel, leather, mesh fabric, and a variety of other materials.
Our Swatch Collection
Tic Watches by no means carries every possible Swatch line. Not only is their inventory quite extensive, but it is also customisable. As such, we have chosen to focus on the most popular Swatch products among our customers. We invite you to browse through our entire Swatch inventory to find a wristwatch that is right for you.
You'll notice that the Swatch brand is quite affordable. Whether you are looking for a primary timepiece or a second watch you can wear on a more casual basis, there is a Swatch for you. And when you buy from Tic Watches, your purchase is backed up by free UK shipping and our free return policy.
Swatch revolutionised wristwatches when they entered the market in the 1980s. More than 30 years later, the company continues to define what makes a wristwatch a casual, second watch. Why not make your next watch a Swatch? Tic Watches is here to help you make it happen.