This beautifully created Swiss brand which launched in 1975 offers elegant, creative and reliable timepieces. Maurice Lacroix are a Swiss brand based in the Swiss Jura mountains, meaning the watches produced are of high quality and seamlessly designed for perfection.
Coming with fitted movements which are manufactured in their own facilities, ensuring the quality is second to none. Presented in the official Maurice Lacroix packaging and coming with a 2 year Tic Watches warranty and FREE UK delivery.
Being manufactured for over 40 years in the companies own state of the art workshops in Saignelegier. Based in the heart of the Swiss Jura Mountains, it was only a small step for Desco von Schulthess to create its own brand, launching in 1975. Maurice Lacroix manufacturers their own movements and contemporary calibers which are all made in Switzerland, guaranteeing perfection.
Maurice Lacroix has won a dozen major awards for its timepieces with the industry noticing their unique design, subtle creativity and craftsmanship. It continues to grow, based on a winning formula of quality, reliability, ingenuity and determination, expressed through fresher designs backed by patented technologies. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest of success. It is this “Success is journey, not a destination” which is at the heart of the brand's culture.
For over 30 years Maurice Lacroix have produced the utmost precise Swiss movements, put together by their own experienced watchmakers in their own facilities. Where the fine finishing work and the assembly of sometimes microscopically small movement parts are concerned, the experienced hand of the watchmaker and profound knowledge passed down from one watchmaker generation to the next are still very much in demand.